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Bras are not simply underwear, they offer much needed support for your breasts. The breasts don't have many muscles to keep them in place. With years, the elasticity of skin also disappears and this causes the sagging of breasts. Scientists in Great Britain have found out that some bras can even be harmful, as they can stretch the fragile ties in the breasts.

The study was conducted with 100 women, who tried out 50 bras within a period of three years. They discovered that the wrongly fitted bras cause a lot of pain and discomfort, and also severely limit the breast movement (with intensive exercising, the female breasts can move up and down for 8 inches!).

It's also important to realize that breasts change and so the sizes of bra should be changed accordingly. Special attention should be paid to the period after birth and during menopause.

Many women don't choose bras appropriate for their size, but instead buy thebra sizes they would like to have. Some women want to hide their breasts and squeeze them into bras that are too small. Believing that only one model is the best and the only for you is misguided. Be open to new possibilities. Don't forget about the most important thing: the kind of bra we choose has to give us utmost comfort, so it won't prove harmful for us in the long run.

We often complain that there is no real choice and that we never find what we are looking for. Maybe it's not true that there isn't enough choice, but that we are always looking in the wrong places. Try different stores this time.